group work delivered a comprehensive communications and experience plan for The District Cultural Arts Festival that centered around its community-oriented, historically relevant and future-forward ethos.
After conducting extensive interviews with members of DTI's team, performing a communications audit and an assessment of the company's market position, group work designed a comprehensive plan (across social media, website, blog, email and internal administrative communication), centered around DTI's role as a provider of quality and inclusive birth work education.
As part of SXSW 2018, I contributed to the mentorship programming of the Redbull Launch Institute. Over the course of three days, I trained a mentee (Elaine Wang, the CEO and entrepreneur behind CThrough) on the pitching process, revitalized and advised on her brand's storytelling and oversaw the execution of her public pitch.
In 2016 and 2017, group work helped Trap Karaoke, an experiential international concert series launch their Texas tour legs, securing the company's pop-ups in the cities of Austin and Houston. group work also sourced event production and creative staff for the company's pop-ups and ongoing tours.
In the last two years, the organization has provided a platform of socioeconomic opportunity to more than 700 women artists and women-owned businesses. Online, its following has surpassed 50,000 users, and its 50+ events per year see more than 15,000 attendees.
Prior to ILY magazine's (an indie publication on love and relationships) launch in 2016, I conducted initial research for the indie publication's founder, arts and culture writer and curator Erika Ramirez. After the magazine's 2016 launch, I produced a piece on Scoremore Shows founder Claire Bogle on her love for hip-hop.
In 2015, I developed press releases, advertorial content and fashion news pieces for TWELV, a creative lifestyle and luxury magazine based in NYC. I also represented the brand at various fashion shows during NYFW SS15.