Day For Night Fest: Digital Marketing and Social Media Campaign

 Photo via Day For Night Fest

Photo via Day For Night Fest

In 2015, I developed a hyperlocal influencer campaign for the then-new Day For Night Fest, an experiential visual arts and music festival in Houston, Texas. Under a tight timeline of three weeks, I connected the brand with 25 Austin influencers in culture and creative industry, generating more than 100,000 impressions and 5,000 engagements.

 Photo via Day For Night Fest

Photo via Day For Night Fest

 Photo via Day For Night Fest

Photo via Day For Night Fest