For seven months leading up to the festival on November, we collaborated with the JUST team to scout venues, design the festival’s programming, establish an internal and external communications plan, recruit staff and talent, as well as develop new messaging and marketing materials for the festival.
Following the conclusion of BORN INTO THIS in 2018, group work worked with Doula Trainings International to create a new design for the conference that better served the program’s budget and attendees, while introducing an additional day of programming (moving the conference from two to three days).
As part of Dr. Marten's #SXSW2019 activation, I produced a site-specific, Texan-inspired photo shoot for their Clarissa platform sandal. The images were utilized across Dr. Marten's social media channels and email lists as part of the brand's campaign. You can find the full campaign here.
group work established a comprehensive communications plan for AC4D (across social media, website, blog, email and internal administrative communication), that also identified the company’s voice, look and feel.
group work delivered a comprehensive communications and experience plan for The District Cultural Arts Festival that centered around its community-oriented, historically relevant and future-forward ethos.
On a tight timeline, group work collaborated with DTI's in-house team and staff to ascertain their inaugural Born Into This conference's experience, aesthetic and voice completely met both staff and attendee expectations.
After conducting extensive interviews with members of DTI's team, performing a communications audit and an assessment of the company's market position, group work designed a comprehensive plan (across social media, website, blog, email and internal administrative communication), centered around DTI's role as a provider of quality and inclusive birth work education.
As part of SXSW 2018, I contributed to the mentorship programming of the Redbull Launch Institute. Over the course of three days, I trained a mentee (Elaine Wang, the CEO and entrepreneur behind CThrough) on the pitching process, revitalized and advised on her brand's storytelling and oversaw the execution of her public pitch.
In 2016 and 2017, group work helped Trap Karaoke, an experiential international concert series launch their Texas tour legs, securing the company's pop-ups in the cities of Austin and Houston. group work also sourced event production and creative staff for the company's pop-ups and ongoing tours.
In the last two years, the organization has provided a platform of socioeconomic opportunity to more than 700 women artists and women-owned businesses. Online, its following has surpassed 50,000 users, and its 50+ events per year see more than 15,000 attendees.
Prior to ILY magazine's (an indie publication on love and relationships) launch in 2016, I conducted initial research for the indie publication's founder, arts and culture writer and curator Erika Ramirez. After the magazine's 2016 launch, I produced a piece on Scoremore Shows founder Claire Bogle on her love for hip-hop.