Dr. Martens: Content Production and Brand Storytelling

behind the project

As part of Dr. Marten's #DARETOBEDIFFERENT series during SXSW 2018, I produced a vibrant and playfully Austin-centric shoot and guide around the Myles sandal. The images and guide were utilized across Dr. Marten's social media channels and email lists as part of the brand's campaign. You can find the guide here.

Photos were produced in collaboration with group work photographer Jinni J.