behind the project
The Red Bull Launch Institute is a platform designed to give wings to entrepreneurs. The program provides emerging entrepreneurs with the opportunities to develop themselves and their businesses, from ideation to launch, through a number of events and mentorship moments.
As part of SXSW 2018, I contributed to the mentorship programming of the Redbull Launch Institute. Over the course of three days, I trained a mentee (Elaine Wang, the CEO and entrepreneur behind CThrough) on the pitching process, revitalized and advised on her brand's storytelling and oversaw the execution of her public pitch.