behind Born Into This Conference
Presented by Doula Trainings International, Born Into This Conference 2019 convened 150 birth workers and creators in Austin, Texas to explore the intersection of social justice, technology and creativity in the birth world.
about the project
Following the conclusion of BORN INTO THIS in 2018, group work worked with Doula Trainings International to create a new design for the conference that better served the program’s budget and increased number of attendees, while introducing an additional day of programming (moving the conference from two to three days). From late 2018 to June 2019, group work ran the conference’s communications and production logistics.
the resulting group work
group work executed Born Into This' communication plan, which included developing and executing a successful content marketing plan for Born Into This (across social media, website, blog, email and internal administrative communication), as well as attendee correspondence, for six months.
group work also redesigned the conference's experience, staffed and managed all of the event's creative and logistics teams, as well as oversaw the conference's production logistics. These plans resulted in Born Into This' second successful conference with a 30% increase in attendance from the previous year and a 30% reduction in the conference’s expenses.