We rebranded Brand Besties to match their ten-year track record staffing activations and events for Drizly, R.E.M. Beauty, Pretty Little Thing and more.

In beta, HUM had yet to find its voice (and its name). Over the course of two months, we established a core identity and target audience for the app’s fundraising rounds—plus all of the branding to match.

Over five months, we worked with the Attic Salt team to create a brand system across 70 US stores.